First mile infrastructure for D2C
● AI design studio
● Live costing engine
● Factory matching
● Technical brief generator
● India + China sourcing

The studio
before the factory.

1st Mile gives founders everything they need to design, cost, source, and brief a factory — before a single unit is made. No sourcing experience needed.

EPIC · Footwear FORM · Bags SEAM · Apparel FOLD · Leather Goods EDGE · Accessories
Time to launch — by phase
Without 1st Mile With 1st Mile OS
Without
138d
With OS
15d
9×
Faster
123
Days saved
10+
Tools replaced
0
Dependencies
Data layer
Live factory intelligence
Pricing ranges derived from real import records. Updated monthly. Source always shown.
Coverage
India + China factories
Tariff-adjusted landed cost comparison for any target market.
Output
Factory-ready brief
A technical brief your factory can actually use. No back-and-forth on specs.
Experience needed
None
Built for founders who have never made a product before. Guided end to end.
Studios
Coming Soon
EPIC
Footwear Studio
Design the shoe. Get the factory brief. From sole architecture to RFQ — in one session.
Start with VOID, TACT, FANG, FLUX, PULSE — or build from scratch.
Coming Soon
SEAM
Apparel Studio
From cut to construction brief. T-shirts, jackets, denim, knitwear.
Start with KNiT, CUT, SHELL, DENIM, DRAPE — or build from scratch.
Coming Soon
FORM
Bags Studio
From silhouette to sourcing. Totes, backpacks, crossbodies, duffels.
Start with HAUL, SLING, PACK, CLUTCH, ROLL — or build from scratch.
Coming Soon
FOLD
Leather Goods Studio
From leather selection to production spec. Wallets, cardholders, belts, small goods.
Start with SLIM, CLASP, WRAP, SNAP, HIDE — or build from scratch.
Coming Soon
EDGE
Accessories Studio
From concept to component sheet. Caps, belts, jewellery, sunglasses.
Start with CROWN, LINK, SHADE, BAND, FRAME — or build from scratch.
What you'll walk away with

Three production-ready documents. Generated in a single session. Ready to send to any factory, anywhere.

Tech Brief — VOID Sneaker EPIC STUDIO
UpperNubuck suede, 1.4mm
MidsoleEVA compression foam
OutsoleVulcanised rubber
LiningPerforated mesh
ClosureFlat lace, 6 eyelet
ColourwayBone / Off-white
Output 01
Factory Brief
Full component spec, construction notes, and material callouts — formatted exactly how factories expect it.
P&L Model — VOID Sneaker LIVE PRICING
Component India China
Upper + lining$4.20$3.10
Sole unit$2.80$2.00
Assembly + labour$2.60$2.40
Packaging + trim$1.20$0.90
Landed (300 MOQ) $12.40 $9.80
Margin @ ₹6,999 71% 74%
Output 02
Costing Model
India vs. China landed cost, margin calculator, and tariff-adjusted pricing — auto-generated from your spec.
Lookbook — VOID Sneaker 4 SHOTS
🏔
Studio
🌆
Lifestyle
📸
Campaign
✦
Editorial
Output 03
Lookbook
AI-generated campaign images in four visual contexts. Ready for your pitch deck, website, or supplier presentation.
The full platform

Nine modules. One connected workflow. From first idea to factory-ready brief.

01 – 03  ·  Design & Configure
01
Studio
Interactive product configurator. Dial in materials, construction method, and every component — one decision at a time.
UpperNubuck suede, 1.4mm
SoleEVA compression foam
LiningPerforated mesh
ClosureFlat lace, 6 eyelet
COGS$9.20 ▲ updating
02✦ AI
AI Brain
Upload any reference image or link. The AI reads it, identifies every component, and auto-fills the studio with matched specs instantly.
✓Upper: Nubuck suede detected
✓Sole: EVA foam + rubber outsole
✓14 components mapped
Filling studio
03
P&L
Live cost model. Every material and component choice instantly updates your COGS, target margin, and tariff-adjusted landed cost.
ComponentIndiaChina
Upper + lining$4.20$3.10
Sole unit$2.80$2.00
Assembly$2.60$2.40
Landed 300 MOQ$12.40$9.80
Margin @ ₹6,999 — 71% · 74%
04 – 06  ·  Document & Package
04✦ AI
Tech Pack
AI generates a complete technical brief — specs, tolerances, materials, and measurements — formatted exactly as factories expect it.
Tech Brief — VOID Sneaker · Epic Studio
Material: Nubuck 1.4mm, bone colourway
Stitch: Double lock, 12 SPI
Hardware: Antique brass, 6-eyelet
Tolerances: ±0.5mm all panels
✓ Factory-ready · PDF + Excel
05
Packaging
Design your box, tissue, tag, and insert. Pick materials and print finishes, with per-unit cost at different MOQ tiers baked in.
Box typeRigid, 2-piece lid
BoardE-flute, 1.5mm greyboard
FinishMatte laminate + foil spot
300 units$1.80 / unit
1,000 units$0.95 / unit
06
Compliance
Import regulations, labeling requirements, tariff codes, and testing standards for your product category and target markets — pre-mapped.
✓ BIS certification (India)
✓ REACH SVHC compliance (EU)
✓ CPSC testing requirements (US)
⚠ CE marking needed for EU
HS Code: 6403.91.00 · Duty: 35%
07 – 09  ·  Present & Source
07
Lookbook
AI-generated campaign imagery across four visual contexts — lifestyle, editorial, studio, and campaign. Ready for pitch decks and social.
Studio
Lifestyle
Campaign
Editorial
4 AI shots · 2048×2048 · Export ready
08
Size Guide
Regional sizing standards mapped to your product. Generate a buyer-facing size chart and a factory-ready measurement spec simultaneously.
SizeUSEUIndia
S63634
M7.53836
L94038
XL10.54240
Factory spec + buyer chart · simultaneous
09✦ AI
Calibrate
AI-ranked factory shortlist matched to your exact spec. Capability score, price band, lead time, and tariff-adjusted landed cost per unit.
#1
94
Rajkamal Footwear, Delhi · $8.20
#2
87
Jinlong Mfg, Guangzhou · $7.40
#3
81
A founder's first 15 days
Day 0
You have a product idea
It's in your head — maybe on a moodboard. You know what you want to make but have no idea where to start with factories or sourcing.
Day 1
You open a studio
Pick your category. Choose a starting line or build from scratch. The AI reads your reference and fills in components automatically.
Day 5
Specs locked. Costs known.
Every material, component, and construction detail is confirmed. Your India vs. China cost model is live. Margin is visible before you've spent a rupee.
Day 15
You're talking to a factory
A brief your factory can actually use lands in their inbox. You walk into that first call prepared — not guessing, not waiting on a sourcing agent.
The factory network behind it
200+
Verified factories across India and China
5
Product categories with live import pricing data
48h
Average factory response time after brief delivery
$0
Sourcing agent commissions. Direct factory access.
🇮🇳 India — manufacturing clusters
Agra · Footwear Kanpur · Leather Surat · Textiles Tiruppur · Knitwear Mumbai · Accessories Delhi NCR · Apparel
🇨🇳 China — manufacturing clusters
Jinjiang · Footwear Guangzhou · Apparel Dongguan · Bags Yiwu · Accessories Wenzhou · Leather
The market is not waiting
$0
billion
India D2C market in 2026
Mordor Intelligence
0%
CAGR
Growing through 2031
Mordor Intelligence
$0
billion by 2031
Where this is headed
Mordor Intelligence
Every category has brands already in it. Here's who you're competing with.
Category Market size Active D2C brands Growth Top funded round (2025)
Sources: Tracxn (Jan 2026) · Mordor Intelligence · Inc42 · IMARC
They started. You should too →
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